8-Bit Manga: Kadokawa’s Madara, or, The Gameic Media Mix

Authors

  • Marc Steinberg Concordia University Auteur-e

Keywords:

anime, media, japan, manga, media mix

Abstract

I would like to take the liberty of opening this article in this important journal special issue on the “Geemu et/and media mix” with a reflection on the title of my 2012 book, whose subject in many ways intersects with that of this special issue: Anime’s Media Mix: Franchising Characters and Toys in Japan.

Author Biography

  • Marc Steinberg, Concordia University

    Marc Steinberg is Associate Professor of Film Studies at Concordia University, Montreal, where he teaches film, animation and media studies. He is the author of Anime’s Media Mix: Franchising Toys and Characters in Japan (University of Minnesota Press, 2012). An expanded and revised version of this work, Naze Nihon wa “media mikkusu suru kuni” nano ka (trans. Nakagawa Yuzuru, supervised by Ōtsuka Eiji, Tokyo: Kadokawa E-Pub, 2015), digs deeper into the history of the media conglomerate Kadokawa, famous for media mix hits like Record of Lodoss War, Suzumiya Haruhi and Lucky Star, and examines the “platform capitalism” of Niconico Dōga in the context of the recent KADOKAWA-Dwango merger.

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Published

2015-12-01

Issue

Vol. 5 No. 1 (2015): Geemu et media mix

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.