8-Bit Manga: Kadokawa’s Madara, or, The Gameic Media Mix

Auteurs-es

  • Marc Steinberg Concordia University Auteur-e

Mots-clés :

anime, media, japon, manga, media mixte

Résumé

I would like to take the liberty of opening this article in this important journal special issue on the “Geemu et/and media mix” with a reflection on the title of my 2012 book, whose subject in many ways intersects with that of this special issue: Anime’s Media Mix: Franchising Characters and Toys in Japan.

Biographie de l'auteur-e

  • Marc Steinberg, Concordia University

    Marc Steinberg is Associate Professor of Film Studies at Concordia University, Montreal, where he teaches film, animation and media studies. He is the author of Anime’s Media Mix: Franchising Toys and Characters in Japan (University of Minnesota Press, 2012). An expanded and revised version of this work, Naze Nihon wa “media mikkusu suru kuni” nano ka (trans. Nakagawa Yuzuru, supervised by Ōtsuka Eiji, Tokyo: Kadokawa E-Pub, 2015), digs deeper into the history of the media conglomerate Kadokawa, famous for media mix hits like Record of Lodoss War, Suzumiya Haruhi and Lucky Star, and examines the “platform capitalism” of Niconico Dōga in the context of the recent KADOKAWA-Dwango merger.

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Publié

12/01/2015

Numéro

Vol. 5 No. 1 (2015): Geemu et media mix

Rubrique

Articles

Licence

Licence Creative Commons

Cette œuvre est sous licence Creative Commons Attribution - Pas d'Utilisation Commerciale - Pas de Modification 4.0 International.